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-- Principal Financial Officer As well as simply to construct on it, David, we're around an 80% share today with four SKUs in the marketplace. It's around 3% to 4% of industry share (entrance canopy). And also we're having out of supplies today. So we do not really recognize what the capacity is yet. What we do recognize is that we're scaling up production really rapidly.
So we know that we can double, possibly three-way that based on demand without endangering quality. So we're pressing it as much as we can. We have actually got really appealing price explain on the market. And also currently it's just a circulation and satisfaction video game.-- President And also by the means, we're refrained from doing, right? So we have even more beverages concerning market, and our technology team is functioning like all the time to recognize what is the next variation, what is the next-generation of our drinks item to ensure that we remain to stay in advance?-- Canaccord Genuity-- Analyst That's all extremely helpful.
And has the federal government come back at all with possibly transforming the equivalence grams that are in these beverages? Because I would think that you can't really begin marketing two or fours of these things till that gets amended.-- Principal Exec Officer Yeah. Look, I believe there is some assistance of it, particularly in the provincial organizations that sell the item.
-- Chief Financial Policeman We're dealing with it. Yeah.-- Canaccord Genuity-- Analyst Thanks. Your following question comes from John Chu from Desjardins Capital Markets. Please go on.-- Desjardins Funding Markets-- Analyst Hi. Good morning. I simply intended to follow-up on the remark made earlier regarding web income progressively boosting in the Canadian Rec market with more shop openings. So kind of assumed it would certainly have been perhaps a little bit extra accelerated development in the coming quarters as well as just a lot more progressive. Can you talk about simply exactly how you might see all those elements coming into place in the next number of quarters?-- Principal Financial Policeman Yeah, John. So look, what we've been pleasantly shocked by is stores proceeding to open also during a pandemic as well as our most recent quote is that by the end of fiscal year, we might be over of 1,200 shops throughout Canada.
As we call in our supply chain as well as remain to execute in regards to PO satisfaction, as we remain to perform in regards to Marijuana 2.0 execution, more beverages, even more chocolates, more vape out in the market - entrance canopy. As we continue to round off our value offerings and also as we continue to enhance high quality throughout the board, we see a lot of tailwind heading right into the following 6 to nine months.
And also we understand that there's potentially some solutions coming by the following 6 to 9 months. exterior window awnings. Yet in the meanwhile, this has actually been a respectable defensive play. Consumers are still investing in marijuana. As well as with even more shops coming, we assume that's going to proceed to open the marketplace.
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So all signs are excellent for Q2. As well as balance of the year is truly simply going to be a function of those stores proceeding to open. Your this page next concern originates from Doug Miehm from RBC Funding Markets. Please go on.-- RBC Funding Markets-- Analyst Thanks extremely a lot, and also great early morning.
Look, I'll attempt this. And also David, you can jump in. So 2 points. On market share, we are seeing renovations in market share. Rather generally I would certainly claim we hit a trough in the April, May period. And as we look at recent fads on share across the provinces that we can in fact calculate market share for, we do see an uptick across Canada in regards to Ontario, Quebec, Alberta, DC, and we're certain that that uptick is going to proceed for all the reasons I mentioned at the last concern.
We've taken the actions of getting our supply chain in equilibrium. And also we understand that in the brief run, that might impair our gross margin efficiency as we experience lower usage levels. And also we likewise know several of our competitors are taking a different path which is still remaining to operate at high usage levels, but generating perhaps 3 or 4 times their sales each quarter in their harvest which puts all that on their equilibrium sheet, and that's going to come back at some factor In regards to excess.
We understand that we've got continued possibility to remain to improve our next page margins. And also we believe the priority right currently is to keep a well balanced supply chain versus simply loading up facilities to keep our economic climates of scale going. To ensure that's the course that we're taking. And also again, we continue to believe that the next 6 to 9 months for this industry are going to be very positive in regards to store matters.
This wraps up the question-and-answer portion of the phone call. And I would certainly currently such as to transform it back to Mr. Klein for last comments.-- Principal Exec Policeman Yeah. Thank you again for joining us. We anticipate sharing more progress in the coming months. In the meanwhile, Learn More I hope all of you will try our remarkable items, see our Tokyo Smoke and also Tweed stores, discover our shopcanopy.com site.